In order to create the“magic”in the market place that ultimately leads to sales, colors for 2013 will need tocoaxandcajole,sootheorastonish,renewandreplenish. At the same time, there will be the consumer’s expectation of practicality – which colors will have staying power and can be relied upon as a steadying influence in unsteady times. Skillfully balanced color palettes that play to their practical side, while satisfying their aspirations, hopes and needs for something novel, will remain key to enticing the would-be consumer or client.
PANTONEVIEW home + interiors 2013 includes:
1” x 4” cotton swatch stripsof each of the 75 forecasted colors
Detachableprinted color cardof each trend palette
PANTONE COLOR MANAGERsoftware for digital design
CMYK valuesof each of the forecasted colors
DVDcontaining still images of photos used to illustrate individual trend palettes
Summary Page highlighting additionalkey color insights and direction