Epica 25 brings together the best examples of creative advertising from the 11/12 Epica Awards. Not only does this title showcase work from all over Europe, it is also the only reference annual on European advertising that features print publications and television commercials, Internet sites and integrated marketing campaigns. Conveniently arranged by product category, with over 1000 high-quality colour images and creative credits and translations, this is an indispensable source of information and inspiration for all those interested in advertising. Key features Epica 25 will both inspire advertising students and professionals and keep them up to date with the most successful recent campaigns. Includes all gold, silver and bronze Epica Award winners, as well as a selection of other high-scoring entries. An essential text for anyone interested in contemporary European creative trends.