Among all the dazzling design elements that build up a modern world of color and diversity, there is such a way of art. It can be the simplest sign that tells the most; it can be the most conclusive word that explains the best; it can be as whimsical as a careless sketch; and it can be as penetrating as a strong light… It is logo.   As a symbol and also a way of communication, logo shows us its charm and strong vitality. It can be seen almost everywhere in our daily life, be it a street, a shopping mall, a restaurent, or just a little corner down the road. Actually, logo has come to be such an indispensible part of our life that to talk about its meaning and importance here may be a platitude to many of us. However, to help more people get to know better about this one of the most familiar and important design elements, and for those who always try to draw inspirations from works of others, we present this book “Logo Talks”. It is a collection of works of different designers from worldwide with varied ideas and styles in design. Like in a spring field, in this book you can see the flowers of logos blooming in different shapes and colors. As you turn the head page of the book, you are walking into an amazing world of logos. It will guide your steps, it will unfold before you the beauty that is created through the mind and fingertips of so many designers, and it will offer you the joy and enlightenment which we have always tried to bring, if you let it.   Finally, we are taking this chance to express our sincerest gratitudes to all the designers that contributeto this book, without whom we may never make it. Also, we 'd like to thank Alphabet Arm Design forhelping us to come up with the name of this book.
作为一种象征符号与一种交流方式，标志为我们展现了它独特的魅力与蓬勃的活力。在日常生活中，标志无处不在，在街道、购物商场、餐馆或只是在路边拐角处，我们都看得见标志的影子。实际上，标志已经发展到与我们的生活密切相关，甚至在此探讨它的意义与重要性对于大多数人来说可能还显得过于地陈词滥调。然而，为了让人们对此种常见又重要的设计元素了解更多，也为了帮助让那些尝试从他人作品中获得灵感的创作者们有所收获，在此我们展示了《标志新语》。

此书收集了来自世界各地不同设计理念与风格的设计作品。就如栖息于一片春天的野原上，在此书中你目睹着标志如花般招展，形态与色彩各异。当你翻开首页时，你正步进标志的世界，它将于你眼前展现设计师用心创造的铭刻着他们印记的美丽，它们将为你提供我们一直力求为你创造的启蒙与喜悦。

最后，我们借此机会给书中所有的设计师表达我们最诚挚的谢意，没有他们，此书也无法面世，同时，我们还感谢Alphabet Arm Design为我们构思了此书书名。