As one of the essential elements in visual communication,color has become a strategy to presents the soul of a design and catching the eyes of audiences.Featuring visual identity design worldwide,Vivid!teaches readers how to lure the target audiences in a blink and to promote a brand in the long run.The book showcases a full view of corporate visual identity,including all ranges of branding designs from logos and business cards,to office and retail store design.It is also functionally categorized by hue,revealing a clear impression of every single color and the secrest to its attraction.
作为视觉传播的基本要素之一,色彩及其应用已经成为展示设计精髓与吸引公众眼球的一项重要涉及策略。本书汇集了全世界视觉设计的精品项目,阐述了如何以醒目的着色赢得公众的吸引力从而令一个品牌长期立于不败之地。书中通过一些商标、名片、办公室和零售商店的经典设计实例,向广大读者奉献了一餐丰盛的视觉盛宴。这些设计实例以色彩的不同分类,这样有助于读者对每一种色彩的应用留下清晰地印象,也有助于现实每种色彩所具有的独特魅力。